Photo spot in Reims & the Champagne vineyards
Avenue de Champagne, Épernay
A straight kilometre of nineteenth-century champagne houses behind iron gates and clipped hedges, with the chalk cellars running under the road.
About Avenue de Champagne, Épernay
Get directionsThe Avenue de Champagne in Épernay is a single straight kilometre of grand houses built by the champagne trade in the nineteenth century — Moët, Perrier-Jouët, de Castellane and a dozen others, each behind its own iron gate, gravel forecourt and clipped hedge. Beneath the roadway run more than a hundred kilometres of chalk cellars, which is why the street is sometimes described as the most expensive avenue in the world.
The photography works two ways. Down the pavement, the repeating gates, lamps and plane trees give a long receding line, best in early morning when the street is empty of traffic. Head-on at a single gate, the symmetry of a facade behind wrought iron is the frame — and here the light matters, because most of the houses face north-east or south-west and only half the avenue is lit at any hour.
The de Castellane tower at the eastern end is climbable and gives the only high view over the roofs and the vineyard slopes behind. Autumn puts the vines above the town into colour, and December strings the whole avenue with lights.
The street itself is public and free to photograph. Everything behind the gates — courtyards, gardens, cellars — is private property, and a shoot inside needs the house's agreement, arranged when you book a visit rather than asked at the gate.
Best time to shoot
Early morning for an empty street; check which side of the avenue the sun is on before choosing a gate
Tips
The avenue is public, everything behind the gates is not — arrange access with the house when you book a visit. The de Castellane tower gives the only view over the roofs.
Other spots in Reims & the Champagne vineyards
Reims cathedral — west front and chevet
The coronation cathedral of the kings of France: a west front carved with more than two thousand figures, and an east end that almost nobody photographs.
Villa Demoiselle
A complete Art Nouveau house in the champagne quarter — wrought iron, carved stone and stained glass, and a garden with almost nobody in it.
The Verzenay windmill and the Montagne de Reims
A stone windmill alone on a bare knoll of vines, with the Champagne plain running flat to the horizon behind it.
Ready to book?
Our concierge team will hand-pick 2-3 photographers who know Avenue de Champagne, Épernay — free of charge.
